Angelo Pietrobon - eCommerce & Digital Marketing Consulting
Hi, I'm Angelo and I've spent the last 12 years mastering the art of e-commerce and digital marketing as the co-owner of my own (in partnership) online fashion business. Running Harlow wasn't just about building a store – it was about creating a solution for the customer in the digital age. Now, I'm excited to share my expertise with other business owners.
12 Years in the Trenches (or the Laneways)
What sets me apart? I've lived and breathed every aspect of e-commerce business from operations to marketing and finance to web design. From crafting a high-converting Shopify store to running successful Meta and Google Ad campaigns that consistently delivered 15+ ROAS, I know what it takes to make online retail work. Email marketing? I've turned Klaviyo campaigns into conversion machines. Content creation? I've done everything from product photography to social media strategy that engages and - wait for it - converts!
I've also worked with the foot soldiers in the field, working out problems and weeding out the excesses in overheads and focussing on what matters.
All the Highs and Lows
My proudest achievement? Growing our business year after year for a decade straight. We didn't just survive in the competitive world of online fashion – we thrived, building a community of loyal customers who genuinely connected with our brand.
Remember Newspapers? - that's how long we've been around.
COVID Day(ze)
These days, I'm expanding my toolkit with AI and emerging digital marketing trends (because innovation never stops in eCommerce), while helping other online businesses maximize their digital presence. When I'm not optimizing ad campaigns or crafting marketing strategies, you'll find me exploring Melbourne's coffee scene or working on my photography skills.
Harlow @Melbourne Central. I know that we were purely online but we managed to sneak in a few pop-up shops here and there (including Sydney, Adelaide and Brisbane).
Looking to take your online business to the next level? I bring real-world experience in building and running an e-commerce business. Let's talk about amplifying your online presence and creating strategies that deliver real results.
Ready to boost your e-commerce business? Need some knowledge or advice?
You can look around this website. It's a retrospective of some of what we did and it gives you an idea of what I did.
Before I forget here is a broad list of the services that I can offer:
- Store setup, optimization, and redesign
- Conversion-focused product page creation
- App integration and technical implementation
- Meta/Google Ads (15+ ROAS track record)
- PPC campaign management
- Analytics and performance tracking
- Product photography
- Visual merchandising
- Website copywriting
- Brand development
- Klaviyo/Mailchimp/edm campaign management
- Customer segmentation
- Automation flows
- Customer service systems
- Logistics optimization
- Team management
- Pop-up retail integration
Drop me a line at angelo.pietrobon[at]gmail.com.